05Journey
Timeline of the practice.
The milestones that shaped a personal practice into a future technology company.
Milestone 01
2019
The work begins
Amarjit AA starts building products, interfaces, and systems that will eventually become Immortal.
Milestone 02
2021
First serious partnerships
Longer collaborations with founders and teams shipping products that matter.
Milestone 03
2023
First public product
A shipped product reaches its audience and proves the approach.
Milestone 04
2024
Speaking and writing
Selected talks and essays on product craft, systems, and restraint.
Milestone 05
2025
Immortal is founded
The practice becomes a company. Immortal is established as the future technology company of Amarjit AA.
Milestone 06
Next
The next chapter
Expanding the work — building products, systems, and a brand that will outlast the current moment.